I launched a Spreadshop site in 2025 with a number of shirt and sticker concepts that had been rattling about my brain.
The first design—and the one I consider the umbrella brand—was:
a typo from a colleague in a single brief Slack chat that had nestled itself in my brain.
It’s common for me to get comments when I wear an OKIE ODKIE shirt—from strangers delighted believing it reads “okie dokie”, and those delighted when they realize that it doesn’t.
The next design (in white or black) was made in recognition of a web design and production team that was never given the time to practice its craft to the best of its ability.
That same work team (and a favorite Slack emoji) inspired the next set of designs (white, black, and emoji-only), about taking time each day to celebrate the little wins.
You can browse the entire collection at the OKIE ODKIE storefront.
